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Approximately 75% of ocean litter is derived from land based waste.

Without effective waste collection, an avalanche of debris enters the ocean. Even a packet that is carelessly thrown out of a car window thousands of kilometres inland, could eventually find its way to the ocean.

We need to address the importance of an effective waste management system upstream and increase our efforts to educate the public about the importance of recycling.  People not discarding their used plastics products properly or ensuring it gets recycled, is the issue that needs to be addressed.

We invite industry bodies, government and communities to work together with us as we count down to the World Clean-Up Day that will take place on the 15th of September as part of the global “Let’s Do It” Campaign*. This worldwide wave of clean-ups will start in New Zealand and follow the sun through 24 time zones, ending 36 hours later in Hawaii. Volunteers from more than 150 countries will join the world’s biggest positive civic collaboration in the fight against illegal waste.